{"id":135,"date":"2021-01-15T09:29:57","date_gmt":"2021-01-15T13:29:57","guid":{"rendered":"https:\/\/www.hrg-inc.com\/claysvillearea\/?page_id=135"},"modified":"2021-03-16T00:21:00","modified_gmt":"2021-03-16T04:21:00","slug":"regional-branding","status":"publish","type":"page","link":"https:\/\/www.hrg-inc.com\/claysvillearea\/regional-branding\/","title":{"rendered":"Regional Branding"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap sidebar_right' style=' '  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='357'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-357 avia-img-lazy-loading-not-357\"  src=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_banner-1500x430.png\" width=\"1500\" height=\"430\" title='' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_banner-1500x430.png 1500w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_banner-300x87.png 300w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-135'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Regional Branding<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">The Claysville Area is a unique place with communities connected by shared interests and valuable assets such as our natural and recreation areas, and the I-70 and US-40 corridors. We have come to recognize the benefits of cooperation between communities in terms of attracting economic development or funding resources. The Claysville Area can live up to its full potential only when we pull together in the pursuit of a common vision.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-4  el_after_av_one_full  el_before_av_heading   container_wrap sidebar_right' style=' '  ><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #b5b5b5; background-image: url(https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/themes\/enfold\/images\/background-images\/diagonal-bold-dark.png); background-repeat: repeat;'><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-135'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Who are we?<\/strong><\/p>\n<p>Our area in southwestern Washington County can be characterized as the \u201cClaysville Area\u201d or the \u201cWestern Gateway\u201d to Washington County. But how do we see ourselves?<\/p>\n<p>The Regional Branding Strategy is a first look at how the Claysville Area defines its own identity.<\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-6  el_after_av_textblock  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>What is Regional Branding &amp; the Regional Branding Strategy? <\/strong><\/p>\n<p>Regional branding is a set of standards that describe a common identity, and an umbrella that communities within the region can use to promote themselves.<\/p>\n<p>The Regional Branding Strategy is one step in the Master Revitalization Plan. During this step, branding concepts are developed to explore the synergizing potential of marketing the southwestern Washington County region.<\/p>\n<p>The concepts will be inspired by the public engagement process and reviewed by stakeholders and the public but will not be implemented during this plan.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-9  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-362 avia-img-lazy-loading-not-362 avia_image' src=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1.png\" alt='' title='' height=\"240\" width=\"1237\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1.png 1237w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1-300x58.png 300w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1-1030x200.png 1030w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1-768x149.png 768w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/branding_img1-705x137.png 705w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-135'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-10  el_after_av_section  el_before_av_hr  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >The Claysville Area Branding Strategy will include:<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-11  el_after_av_heading  el_before_av_one_third '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-12  el_after_av_hr  el_before_av_one_third  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-360 avia-img-lazy-loading-not-360 avia_image' src=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3-300x300.png\" alt='' title='' height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3-300x300.png 300w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3-80x80.png 80w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3-36x36.png 36w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3-180x180.png 180w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_3.png 305w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">1. Branding alternatives that describe and embody the region\u2019s history, DNA, and the assets we want to leverage to achieve our full future potential,<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-15  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-359 avia-img-lazy-loading-not-359 avia_image' src=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2-300x300.png\" alt='' title='' height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2-300x300.png 300w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2-80x80.png 80w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2-36x36.png 36w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2-180x180.png 180w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_2.png 305w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">2. Presentation of those alternatives for public input<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_third  el_before_av_hr  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-19  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-358 avia-img-lazy-loading-not-358 avia_image' src=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1-300x300.png\" alt='' title='' height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1-300x300.png 300w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1-80x80.png 80w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1-36x36.png 36w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1-180x180.png 180w, https:\/\/www.hrg-inc.com\/claysvillearea\/wp-content\/uploads\/2021\/02\/Branding_1.png 305w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">3. Recommendations on the synergizing potential of the preferred concept.<\/p>\n<\/div><\/section><\/p><\/div><div  style='height:20px' class='hr hr-invisible   avia-builder-el-21  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>How do you see our region?<\/strong><br \/>\n<a href=\"https:\/\/www.hrg-inc.com\/claysvillearea\/contact\/\">Keep in touch<\/a> to be notified when the Community Survey opens.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":5,"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/pages\/135\/revisions\/581"}],"wp:attachment":[{"href":"https:\/\/www.hrg-inc.com\/claysvillearea\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}